APEK – Certifikovany obchod and E-commerce Europe Trustmark

Since 1999 APEK provides Czech e-shops with own trust mark APEK – Certifikovany obchod (APEK – Certificated shop). In 2016 more than 80 companies is using valid trust mark prepared in cooperation with the government quality program Česká kvality (Czech quality). APEK – Certifikovany obchod is a proud part of pan-European E-commerce Europe Trustmark.

APEK – Certifikovany obchod is awarded to those e-shops who fulfill to both parts of the process – legislative part and quality part.

To complete legislative part every Trustmark holder has to implement all of its 64 rules. Those rules are based on the actual Czech and EU legislation. We are focused on the information about the seller, the goods and all the processes so the consumer gets complete data.

During the second part of the Trustmark, part of the quality, we check a concrete shopping process. We test phone and mail contacts and complete shopping experience using mystery shopping twice. The Trustmark applicant receives the text review of the process.

The Ecommerce Europe Trustmark stimulates cross-border e-commerce through better protection for consumers and merchants by establishing one European set of rules and by ensuring clear communication on these rules. Over 10,000 certified online shops has already joined the Ecommerce Europe Trustmark for free.

Online shops that are certified by Ecommerce Europe and the National Associations may carry the Ecommerce Europe Trustmark alongside their national trustmark. Together with all affiliated national trustmarks, we can give more than 10,000 certified online shops this Ecommerce Europe Trustmark. Online shops may carry the Ecommerce Europe Trustmark for free via one of the National Associations that has joined Ecommerce Europe. Online shops that carry the Ecommerce Europe Trustmark link directly to the Ecommerce Europe Trustmark Certificate. There is a link that shows the Ecommerce Europe Trustmark Code of Conduct together with the Ecommerce Europe Trustmark Service Center.